National Finance and Sharakah partnership fosters success of Tasleem Taxi: A pioneer in sustainable mobility solutions.

National Finance and Sharakah partnership fosters success of Tasleem Taxi: A pioneer in sustainable mobility solutions.

Muscat: The success story of the Tasleem Taxi app is one characterised by diligent effort, determination, and unwavering persistence. The app has firmly established itself as a prominent player within the taxi service sector, eliciting a remarkable response. Having been established in the year 2022, this platform operates across Muscat and several other cities within Oman. Setting itself apart from its counterparts, the app offers distinct taxi booking functionalities for users of both iOS and Android platforms, available in both English and Arabic languages. Notably, Tasleem Taxi stands as an early entrant into the taxi booking app market, boasting a diverse array of cab categories to cater to a wide spectrum of customer preferences.

Emerging as an integral facet of the “Imtidad” sustainable initiative project by National Finance, the Tasleem Taxi app has become a ubiquitous presence on countless mobile devices. While National Finance’s pivotal role in supporting local businesses, it played a crucial part in Tasleem’s success, its achievements were further fortified by the robust backing of Sharakah. The latter extended support through a comprehensive year-long programme, during which Sharakah harnessed its cutting-edge Business Monitoring Performance Tool to gauge the business’s progress and ascertain its prerequisites for sustainable growth.

The “Imtidad” programme by National Finance embodies a strategic approach aimed at conceptualising and executing enduring, sustainable initiatives. Anchored in National Finance’s commitment to evolve in tandem with communities, the programme functions as an effective conduit for societal service, thereby contributing to the overarching socio-economic development of the nation.

Given National Finance’s existing collaboration with Sharakah, the partnership has already played a pivotal role in enhancing the skill sets of over 700 participants. This collaborative endeavour is geared towards nurturing the skills of budding entrepreneurs, thereby empowering them to realise their inherent potential and bring their projects to fruition, as exemplified in the case of Tasleem Taxi.

Tasleem Taxi app has revolutionised the transportation sector by enabling users to easily hail taxis via their phones, streamlining the booking process and enhancing user comfort and overall experience.

The app caters to all, citizens save time on taxi waits, while new residents find quick rides, often with tour guide drivers in tourist spots.

Driven by market research showing demand for bus services, the app has introduced new features, including the ability to book transport buses, especially for tourism and airport transportation. The app has plans to introduce scheduled tourist trips that can be booked by the hour. Positive user feedback has driven ongoing efforts to improve the app’s user experience, incorporating customer opinions for further enhancements.

National Finance and Sharakah partnership fosters success of Tasleem Taxi: A pioneer in sustainable mobility solutions.

The founder of Tasleem Taxi expresses gratitude towards National Finance and Sharakah for their invaluable support.

He says, “The app is steadfast in its commitment to passenger safety, having instituted a comprehensive Door-to-Door Safety Standard to ensure passengers feel secure throughout their journeys. Tasleem Taxi provides a seamless avenue for commuters to access local services through a singular platform, thus affording them more time to dedicate to their core priorities. Tasleem Taxi guarantees passengers a comfortable and cost-effective travel experience, with swift response times available 24/7. Moreover, riders are privy to the ride’s cost before confirming their booking.”

He added, “The company’s expansion plans involve adding new areas, aligning with Oman’s commercial, industrial, and tourism development, such as Duqm, Musandam, and various regions.”

Appreciating Tasleem’s remarkable achievements, a spokesperson from National Finance says, “Our objective is to empower small and medium-sized enterprises (SMEs) and home-based businesses by providing them with apt guidance and unwavering support, thereby bolstering their resilience and enabling them to meet and exceed industry standards. The success of Tasleem Taxi is met with sincere wishes for further accomplishments.”

Ali Ahmed Muqaibal, CEO of Sharakah, underscores the collaborative achievements with National Finance, particularly in equipping aspiring entrepreneurs with the requisite financial management and planning proficiencies.

He says, “The triumphant trajectory of Tasleem Taxi is emblematic of this successful collaboration. To extend support to Tasleem Taxi, Sharakah harnessed its Business Performance Monitoring Tool (BPMT), a benchmark monitoring mechanism, in conjunction with other tools such as the Risk Assessment (RAT). These measures collectively contribute to enhancing the overall business profitability. Sharakah’s legacy includes a series of accomplished programs—BP Khazzan, HSBC Istidama, Tahfeez, NFC Imtidad, and Calculate It Right workshops—all of which provide pragmatic guidance and support to burgeoning entrepreneurs.”


About Sharakah

Sharakah, among Oman’s first SME development initiatives has been fostering the entrepreneurial spirit since 1998 when it was incorporated by a Royal Decree No. (76/98). Since its inception, Sharakah has provided support to a substantial number of projects in different sectors through awareness, training programs, financial support, consultation services and more. Playing a strategic role in the SMEs ecosystem in the Sultanate and making a positive impact is Sharakah’s vision, and its strategies revolve around the objectives of benefitting the Omani SME sector.



Mohammed Al Farsi

Marketing Specialist


Phone: 99793979

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