Sharakah’s real-world business simulation workshop Zaad Al Ruwaad receives great response

Muscat: Offering an invaluable simulation of real-world business scenarios Sharakah, Oman’s leading SME development company, recently organised a two-day workshop entitled “Zaad Al Ruwaad” at the Crowne Plaza – Muscat located at the Oman Convention and Exhibition Centre.

Hosted in collaboration with National Finance Company, the event attracted a diverse audience comprised of entrepreneurs, students, and others with an interest in business.

The workshop marked a milestone as it was the first in-person iteration following five previous events held online.

This unique workshop provided a realistic and in-depth simulation of the business world, guiding participants through the complexities of initiating their own ventures. Participants were guided through the various stages of initiating their own business ventures, tackling both opportunities and challenges that mirror the actualities of project management.

The curriculum was comprehensive, covering vital aspects such as optimal site selection, financial budgeting, human resources planning, and pricing strategies for products or services. It also dealt with the overall operational facets of a business venture.

Ali Ahmed Muqaibal, CEO, Sharakah, said, “Through a spectrum of carefully crafted initiatives and programmes for ambitious entrepreneurs, we aim to stimulate economic growth, generate employment opportunities, and encourage innovative practices. We are steadfast in our commitment to fostering the sustainable development of SMEs in Oman.”

A spokesperson for National Finance Company stated, “Our collaboration with Sharakah has been immensely rewarding. The educational programmes and workshops they offer, particularly those aligned with national priorities such as skill development, have proven to be exceedingly beneficial. Through its multifaceted programmes and initiatives, Sharakah continues to empower entrepreneurs and cultivate an ecosystem conducive to modernisation, ingenuity, and entrepreneurship within Oman.”

In line with the goals of Oman’s Vision 2040, Sharakah is strategically centred on promoting In-Country Value (ICV) projects, Information and Communications Technology (ICT), and the knowledge-based economy. These endeavours contribute meaningfully to the creation of a sustainable and diversified marketplace in Oman.

Sharakah remains committed to its role as an enabler, consistently empowering entrepreneurs and shaping an environment that is ripe for innovation, creativity, and entrepreneurship in Oman.


About Sharakah

Sharakah, among Oman’s first SME development initiatives has been fostering the entrepreneurial spirit since 1998 when it was incorporated by a Royal Decree No. (76/98). Since its inception, Sharakah has provided support to a substantial number of projects in different sectors through awareness, training programs, financial support, consultation services and more. Playing a strategic role in the SMEs ecosystem in the Sultanate and making a positive impact is Sharakah’s vision, and its strategies revolve around the objectives of benefitting the Omani SME sector.



Mohammed Al Farsi

Marketing Specialist


Phone: 24479300

Share the Post: