Sharakah, Oman’s leading SME development company has signed a Memorandum of Understanding (MoU) with Mubashir, a pioneer in digital out-of-home advertising and smart retail technology. This strategic alliance was formalised at COMEX 2024, held recently at the Oman Convention and Exhibition Centre.
The signing ceremony took place at the Mubashir booth, with Ali Ahmed Muqaibal, CEO of Sharakah, and Ali Al Raisi, CEO of Mubashir, representing their respective organisations. This MoU marks a new chapter in fostering innovation, creativity, and entrepreneurship across Oman, aligning with Sharakah’s mission to empower entrepreneurs and support the growth of SMEs.
Founded in 2015, Mubashir enhances customer journeys with innovative digital advertising and smart retail technology. Their strategic messaging platforms in malls, fuel stations, billboards, and stores integrate smart features to help clients create targeted campaigns, maximize brand exposure, and boost customer loyalty, ensuring optimal returns on investment.
Under the terms of the MoU, Mubashir and Sharakah have formed a strategic partnership aimed at enhancing the technological capabilities and business growth of Sharakah’s SMEs. Mubashir will bring their expertise in digital advertising and smart retail technology through interactive workshops and community activities. Both organizations will share valuable insights and best practices from their ecosystems, creating a robust support network for Sharakah’s beneficiaries and ambassadors. This collaboration promises to deliver exclusive benefits and foster a dynamic, mutually beneficial relationship, ensuring that the latest innovations and services are readily available to the community.
Both organisations will engage in cross-promotional activities, where Sharakah will highlight Mubashir’s top-notch digital advertising services to their SME clients, and Mubashir will promote Sharakah’s funding solutions to their advertising partners. They will also launch a series of educational content together, including articles and videos on topics such as digital marketing, smart retail technologies, and strategies for SME growth, combining their expertise to provide valuable insights and guidance to their communities.
Ali Ahmed Muqaibal, CEO of Sharakah, stated, “This partnership with Mubashir underscores our commitment to providing cutting-edge solutions and opportunities to Omani entrepreneurs. Together, we aim to drive innovation and growth within the SME sector, contributing significantly to Oman Vision 2040 goals.”
Ali Al Raisi, CEO of Mubashir, remarked, “We are excited to collaborate with Sharakah, leveraging our expertise in digital advertising and smart retail to support the vibrant SME community in Oman. This alliance will open new avenues for growth and innovation, benefiting both our organizations and the broader economy.”
As Sharakah commemorates its 25-year journey, it continues to stand as a testament to dedicated SME support and development in Oman. This new alliance with Mubashir reaffirms its strategic focus on fostering a robust entrepreneurial ecosystem, driving economic expansion, and aligning with the objectives of Oman’s Vision 2040.
